AWEAR
︎︎︎ ART DIRECTOR
︎︎︎ End year project and Master Degree thesis, 2020


FINAL THESIS ON THE SUBJECT OF ETHICAL & ECO RESPONSIBLE FASHION.

This thesis questions the ethical and environmental impact of the fashion industry on the world, and the solutions that we could provide in order to popularize a more responsible fashion of tomorrow.



PRINT ART DIRECTION:

- REDACTION AND LAYOUT OF THE THESIS
- CREATION OF THE IDENTITY OF “AWEAR”
- BRANDING : STATIONNERY, POP-UP STORE 

DIGITAL ART DIRECTION:

- UI DEVELOPMENT OF THE SITE (USER INTERFACE)
- UI DEVELOPMENT OF THE APPLICATION
- USER TESTING
- CREATION OF THE WIREFRAMES OF THE SITE AND APP (FIGMA)
- CREATION AND DEPLOYMENT OF THE PROJECT ON SOCIAL NETWORKS

COLLABORATORS:
- Elena Lightbody
︎︎︎ FEEL FREE TO CONTACT ME (email) lola_puech@hotmail.fr (Behance) (LinkedIn) (Instagram)